Hippeas is a new snack that is 100% organic. It contains chickpeas. The brand was launched in June with some global partners such as Boots and Holland, Starbucks, and Barrett. Jkr created the hip looking packaging. The founder of Hippeas approached the firm in 2015 to come up with a packaging that appeals to millennials.
The packaging on twitter.com was designed to be in tune with the beliefs of the modern hippie. However, they wanted to avoid being too limited in terms of their target audience. To increase its appeal, Hippeas has formed a partnership with Farm Africa. They promote poverty reduction by helping farmers to grow their way to riches. The work takes place under the “Food for Good” initiative. The brand is intended to appeal to the generation of today and the future. The product designer wanted to create a brand that will be around for generations to come. Hippeas are a vegan snack, which is gluten free. They are high in protein with almost no fat. The Hippeas are available in four flavors: Pepper Power, Far Out Fajita, Herbs We Trust, and Sweet and Smokin’.
Read more: Livio Bisterzo | LinkedIn
About Livio Bisterzo
Livio Bisterzo is the founder of Hippeas, which he envisions as the next global snack for vegans. However, he sees it as appealing to more than just vegans. Bisterzo was born in Italy before he finally moved to the UK. He first ventured into business in 2003 with an events business. Later on, his portfolio expanded to include hospitality and consumer products. His achievements have been featured in leading publications such as Sunday Style, Harpers, GQ and others. Bisterzo once collaborated with RNA to develop men products with a footprint in 26 countries. However, he later exited from that business.
In recent years, Livio Bisterzo has developed an interest in health products. His first plunge into the business was in 2010. He bought a Danish company that was making healthy beverages. The company, known as Little Miracles was one of the fastest growing after his takeover. It has won several awards, as recognition of the value it offers to its customers. It avails its products in 18 countries. In 2015, he founded Green Park Holdings, a healthy foods company. He was to be at the helm of leading the change towards healthy foods.
Bisterzo and Hippeas are doing great things health wise. A healthier world should be everyone’s goal. In addition, his efforts in Africa are quite commendable. Hippeas is a brand with a positive impact.
Learn more about Livio Bisterzo: http://hippeas.com