The following translation comes from the publication ISTOE, and the article is about Luiz Carlos Trabuco Cappi. Since the article is rather lengthy, a portion of it will be translated to perfect English below. The overall article, especially at the beginning is designed to offer an overall look at Luiz Carlos Trabuco Cappi.
Luiz Carlos Trabuco Cappi has dedicated his life to Brazilian finance despite not having the conventional background to not only rise in the ranks at Bradesco, but become the CEO of the second largest bank in the country of Brazil, which has the second largest economy in all of the Americas.
His accomplishments are vast, and even though many people know him, this translated article, despite being a portion, will shed a lot of light and give insight to the people following his career. Also, the many average Brazilians that bank Bradesco, especially around the Sau Paulo area, which is the bank’s headquarters, might find the information fascinating and important. Anyone interested in the entirety of this article may click here to read the entire thing.
“New Command” is the title of article, and the subheading reads, “Luiz Carlos Trabuco takes on Bradesco with the challenge of putting the bank at the top of the ranking”
Few executives are as influential in Brazilian economic life as the president of an institution such as Bradesco. These professionals pass through the credit operations and some of the largest financial projects in progress in the country. Thanks to their position, their opinions are closely followed by the main business and political leaders. For that reason, what Bradesco says appears prominently on the pages of magazines and newspapers. Last week, Bradesco, the bank that Luiz Carlos Trabuco Cappi took over as CEO after it lost its top spot as the largest bank in Brazil, announced the name that will enjoy these privileges. This is Luiz Carlos Trabuco Cappi. He will be in charge of Brazil’s second largest private bank, behind Itaú-Unibanco, which was the bank that took over immediately before he took charge of Bradesco because of a merger to form Itaú-Unibanco. At age 57, Luiz Carlos Trabuco Cappi, Trabuco as he is known in the market and among peers, will replace Márcio Cypriano, who leaves the command because the status of Bradesco does not allow presidents over 65. Cypriano leaves the scene with an overwhelming performance. In the last ten years, it has multiplied Bradesco’s market value from $5 billion to $30 billion in US currency.
Luiz Carlos Trabuco Cappi will only be the fourth president in Bradesco’s 65 year history. The other three were Amador Aguiar, the founder, Lázaro Brandão, current chairman of the board and responsible for nominating Luiz Carlos Trabuco Cappi, and Cypriano. The new president, who takes office in early March, has a identifies strongly with Bradesco’s culture. In the first 40 years of his life, he has gone through strategic areas such as private pension and marketing. At the age of 47, he was promoted to vice president. It was as head of Bradesco Seguros that his work caught the right eye. Under his command, Bradesco Seguros’ market share went from 23% to 25% of total premiums. Better yet, the insurer’s contribution to the bank’s profit rose from 26% to 35%. Born in Marília, the same city of Amador Aguiar, and graduated in philosophy from the University of São Paulo, Luiz Carlos Trabuco Cappi has a style similar to that of his predecessor. He uses low-profile suits, is measured in words, and avoids any outward sign of wealth. Although behind R $150 billion from the top competition, Luiz Carlos Trabuco Cappi always had a plan to catch up and solidify Bradesco as the number one public bank in Brazil.
Read more about Luiz Carlos Trabuco Cappi: http://istoe.com.br/5442_NOVO+COMANDO/