Adam Goldenberg has had much practice with Entrepreneurship. Since his teens he has been a remarkable COO in a publicly traded company. Probably his success could be attributed to his know how of combining technology and fashion. By learning this at an early age,he was able to partner with a great person and together they ventured into the online business.
It is because of his savviness in business, Adam Goldenberg appeared on CNBC.com and stated that the company JustFab was going to be re-branded to TechStyle Fashion Group. He related that the fashion that they had experience much growth in their business and for this reason it was needing a change. By doing this , their system would help to improve their service offering and their customer care.
He noted on techstyle.com that the fashion trends change rapidly and stated again that their brand achieved this great success due to the way they built their brands online. JustFab’s name change to TechStyle Fashion Group was due to the fact that Mr. Goldenberg was trying to change they way that fashion was accessed by people by delivering on-trend fashion at an incredible value. He stayed true to his vision but somewhere along the way the company became a platform for building up brands.
Read more: TechStyle’s data-driven fashion – CNBC Video
Adam Goldenberg stated in a release, “ Our new corporate identity captures the essence of what JustFab has become- where Fashion Avenue meets Silicon Valley – and we’re thrilled to enter into this next phase with TechStyle as our name.”
This direct quote from Adam Goldenberg sums up his reasons. He started as one company and grew it into multiple brands such as Shoedazzle, JustFab, Fabletics, and FabKids. Mr. Goldenberg also has stated that by making these changes, he also has put a complaint mechanism in place. He feels by doing this that he has made his customers happier and has noticed that complaints have tapered off.
The overall rating from his customers and shoppers for TechStyle’s brands was positive. He feels that the company on rgtadvisors.com, since the name change, is on its way to make six hundred fifty million dollars within this coming year.
Learn more about Adam Goldenberg: http://www.hudl.com/profile/4913266/adam-goldenberg