Lori Senecal is the global CEO of CP+B. She manages the company’s international business. Lori is instrumental in global growth and expansion. She joined the agency in 2015. Her impact has been felt throughout the organization and has influenced the culture at CP+B. Lori is proud of the fact that she has played a role in creating a truly international agency. Her leadership has inspired the agency’s development across several different disciplines and markets. CP+B was recognized as the Creativity Innovators of the Year. Lori received an award entitled Agency Executives to Watch.
The company continues to land important clients including American Airlines, Hershey and PayPal. The Titanium Grand Prix award was issued to CP+B for its work with Domino’s at the Cannes Lions Festival. The award celebrates businesses that create ideas to drive markets in new directions.
CP+B is responsible for many bold, ground breaking concepts that have had an impact on a worldwide level. Their operating technique is designed around capitalizing on technology and expertise.
Lori Senecal previously served as Global Chairman and CEO of KBS. KBS had tremendous success under Lori’s leadership. Ad Week states that the company grew from a 250 person local agency to well over 900 employees internationally. Crain’s acknowledged KBS as one of the best places to work in New York.
Lori spent time as the President of the New York office of McCann Erickson prior to KBS. She was the global Chief Innovation Officer for McCann Worldgroup. She received the award of Women to Watch in 2013. Lori was also a member of the Ad Council Board of Directors.
Lori Senecal begins her day with a brisk workout in order to spark ideas and get her blood warm for the day. She understands that everyday is different when being a leader in business. She looks forward to meetings with her leadership team to discuss the initiatives of the 10 different offices that are under her command. It is also important to stay current with client interest, which creates room for new opportunities.
Initiatives must be clearly outlined according to Lori’s statement on blogwebpedia.com. This is done by regular communication between clients and team members. The process is essential for staying productive and keeping everyone focused on the appropriate mission. Lori believes that clear and effective communication is the foundation for creating strategies that move her company forward. It doesn’t matter where a great idea comes from on Lori Senecal’s team. However, it is meaningless unless it is put into action.