When a cosmetics company is founded by a woman who started her professional career as a rock musician, people take notice. Unfortunately, that notoriety may only last a “New York Minute” if the cosmetics themselves don’t meet high standards. In the case of the now well known leader of innovative cosmetics, Lime Crime, the cosmetics have surpassed expectations. This makeup is fun, colorful and can be worn by people of all ages. They’re suitable for any lifestyle from conservative business environments to the hottest international music clubs.
Beginning with core philosophies that are appealing in themselves, Lime Crime has caused a buzz. Vowing to always remain vegan and cruelty-free, this company has managed to successfully walk that tightrope of integrity and marketability. If people come to the cosmetics line looking for vegan products, they are pleasantly surprised by the fabulous colors and the ease with which they are applied. Conversely, those who are initially attracted to Lime Crime for their color varieties and visual appeal feel good about their purchase from an animal rights standpoint. This company has proven that when done with heart and devotion a company can “do good” and “do well” at the same time.
One of the latest offerings on Amazon from Lime Crime is a dazzling array of metallics. From it’s eye shadows, which make use of water during application, to it’s lip colors this is a trend which is really gaining ground in the fashion world. Women who are no longer satisfied with the standard smoky eye and lip gloss are becoming devotees by the thousands. Trendy yes, but certainly no “flash in the pan” Lime Crime is again setting the current trends. See pictures of the new metallic shades in action via their Tumblr page.