Whitney Wolfe created Bumble in 2014 to change the dynamics of the dating app game with her platform empowering women to initiate romantic connections. The phrase “Make The First Move’ is the apps slogan but it may as well also be the CEO’s mantra as she expands into new ventures. BumbleBFF aims to connect women socially within a “hive” of friends and Bumble Bizz is the professional career social alternative designed for women. For each of these new endeavors, Whitney Wolfe brings with the platform not just an ethos that puts the well-being of women first, but a corporate structure that aims to empower women and bring equality to the workforce.
Not satisfied with merely revolutionizing the dating app game, Whitney Wolfe aimed to instill gender parity into the organizational structure of her company. To do something like this takes ingenuity, vigilance and thoughtful care. For instance, Wolfe identifies one issue she encountered, what she calls the “confidence gap”, finding that women generally didn’t feel the entitlement to advocate for themselves regarding salary and work conditions. This issue is compounded by the specific needs for working women, especially mothers who have to balance work with the job of raising children. It may seem paradoxical for a boss to advocate for higher wages and better working conditions for their employee’s but Wolfe instituted structural processes, like frequent reviews that have built-in salary discussions, to ensure woman had training in how-to and the opportunity to advocate for themselves. Read this article of Whitney Wolfe at Deadline
Having grown from four employees to more than eighty within four years, Bumble is more than just a successful app, Whitney Wolfe is now taking her leadership experience into the world of entertainment. It was announced in July of 2018 that Wolfe would be joining the board of directors for Imagine Entertainment, the media company owned by Ron Howard and Brian Grazer. This move may reflect a Hollywood that is opening its doors and aiming for restorative justice in the age of the “Me Too” movement and it is certainly a chance for the CEO to lend her voice to culture at large and advocate for gender balance in Hollywood and that stories women care about make it to the screen. The Bumble movement reflects not just tech being made for and by women but Whitney Wolfe is a leader of a new era where women are designing the future and the future is a bright place for them.