Adam Goldenberg has had much practice with Entrepreneurship. Since his teens he has been a remarkable COO in a publicly traded company. Probably his success could be attributed to his know how of combining technology and fashion. By learning this at an early age,he was able to partner with a great person and together they ventured into the online business.
It is because of his savviness in business, Adam Goldenberg appeared on CNBC.com and stated that the company JustFab was going to be re-branded to TechStyle Fashion Group. He related that the fashion that they had experience much growth in their business and for this reason it was needing a change. By doing this , their system would help to improve their service offering and their customer care.
He noted on techstyle.com that the fashion trends change rapidly and stated again that their brand achieved this great success due to the way they built their brands online. JustFab’s name change to TechStyle Fashion Group was due to the fact that Mr. Goldenberg was trying to change they way that fashion was accessed by people by delivering on-trend fashion at an incredible value. He stayed true to his vision but somewhere along the way the company became a platform for building up brands.
Read more: TechStyle’s data-driven fashion – CNBC Video
Adam Goldenberg stated in a release, “ Our new corporate identity captures the essence of what JustFab has become- where Fashion Avenue meets Silicon Valley – and we’re thrilled to enter into this next phase with TechStyle as our name.”
This direct quote from Adam Goldenberg sums up his reasons. He started as one company and grew it into multiple brands such as Shoedazzle, JustFab, Fabletics, and FabKids. Mr. Goldenberg also has stated that by making these changes, he also has put a complaint mechanism in place. He feels by doing this that he has made his customers happier and has noticed that complaints have tapered off.
The overall rating from his customers and shoppers for TechStyle’s brands was positive. He feels that the company on rgtadvisors.com, since the name change, is on its way to make six hundred fifty million dollars within this coming year.
Learn more about Adam Goldenberg: http://www.hudl.com/profile/4913266/adam-goldenberg
Over the past few decades, the worlds of fashion and technology have seen a lot of changes. The constant is that both industries appear to be growing at the same pace. There is a mutual relationship between the two concepts in that with time, fashion becomes technologically in style. A comparison between the present and the past gives insights into what the future may be like. These words were spoken by Burch Christopher, a fashion icon.
Putting present and past side by side
One of the technological advances that were the hallmark of the 70’s was the boom box. It was popular because suddenly people had the ability to walk around with the tunes that they liked most. In the 80’s, the boom box came with the cassette deck, and it was possible to play music on one side while recording on the other. Fast forward to the 90’s and the boom box was replaced by the walkman. Then, the invention of the iPod brought an end to the trend of the walkman as the fashionable tech gadget. This is an example of how technology develops in alignment with fashion ideas.
Currently, the merging between fashion and technology is very seamless. Most fashion designers take a keen interest in design projects that are in line with tech development. Fashion can be seen as a playground where experiments of all kind are possible according to Anouk Wipprecht, a Dutch designer. It is a known fact that the deeper you dig into technology, the greater the rewards. Anouk is famous for designing the self-painting and drink—making dresses.
The designs of the future in relation to technology
Terese Alstin came up with a design of a bonnet that has an airbag. It is meant to be worn by cyclists around the neck. On impact, the airbag deploys and protects the rider from injuries to the head. Going green is another trend that has been applied a lot in fashion. Projects such as the creation of T-shirts from the inner tubes of bicycles have become possible. There has also been the invention of shoes that can create enough charge for a mobile phone when one starts walking.
There are times when great technological inventions fail to sell because they seem geeky. These are the times when fashion comes in to assist. DVF once helped Google sell their glasses simply because they seemed too geeky.
Chris Burch is the CEO and also founder of Burch Creative Capital. He is also part of investments in nine other companies. He is 63 years old and is very passionate about fashion and technology. Burch creative capital is based in New York.
According to Huffington Post, Burch is a co-founder of the Luxury fashion brand. He understands the power of branding perfectly. These are the skills that he uses when performing sales and spanning his businesses. He has effected a lot of transformation when it comes to fashion and technology.
Visit Chris Burch’s website to learn more.