After spending a number of years on the periphery of the music industry, self-proclaimed “jack-of-all-trades,” Clayton Hutson, launched a live entertainment production company, geared at handling the minutiae of live entertainment. Clayton Hutson has carved out a unique role in the live entertainment industry, and over the years, he has worked with a variety of superstar entertainers around the world, including Pink, Kid Rock, Guns’n’Roses, and Billy Graham, who he traveled with extensively. While Clayton Hutson has worked in capacities such as project manager and sound engineer, he’s found his niche in recent years, catering, most often, to the rock and roll genre.
After working various jobs in the music industry for a number of years, the company that Clayton Hutson settled on, had begun experiencing financial issues as a result of the recession, which proved to be a prime opportunity for him to set out on his own. While this move included a considerable amount of risk, spurred by a strong belief in self, Mr. Hutson dove head-first into the world of the entrepreneur, confident that his work ethic would keep him afloat. Although he’s garnered a significant consumer base in the years since launching his business, many of his new clients are secured through reputation and word-of-mouth. Because his track record is so important in attracting new clientele, he double-checks, and even “triple-checks” his work, ensuring a quality outcome. When traveling to a new venue, Mr. Hutson adheres to a strict checklist, which allows him to tally his responsibilities, even down to the most mundane details. Envisioning the venue prior to his arrival is of prime importance, helping him to operate effectively and efficiently.
In order to bring his ideas to fruition, Clayton Hutson consistently works on new and innovative concepts that are pulled from the actual concert experience. Seeing the results of his labor in real-time during concerts helps to separate realistic goals, from those rooted in fantasy. Because learning the dimensions of each venue is so important to the success of each particular live event, he often relies on technology to assist him. The technological advances occurring throughout the live music genre, have garnered Mr. Hutson’s attention as of late. In a “spectacle industry” such as the live music genre, cutting-edge technology is always at the center of progress, making the shelf-life of technology much shorter than in the past.