The typical fashion consumer expects fashion publications to address diverse subjects in fashion, and more importantly — simplify fashion trends. Donata Meirelles, in her career at the Vogue, has been instrumental for simplifying fashion trends — without losing their authenticity. She is a believer in a personalized approach to fashion and trends. Although most of the publications in Brazil still refer to her as fashion police, she views herself as a loyal consumer to Brazilian brands, who has interests in brilliant fashion items. For the last five years, the Brazilian fashion market has been home to incredible trends, and Donata used her position to inject professionalism on these trends.
One of the trends that Donata Meirelles has spent time analyzing is transparent bags. She believes that the trend is incredible and more importantly — timely. She illustrates this by mentioning some of the notable names that have won this trend in the last 24 months. Donata, however, notices that most of the consumers are missing on some important details on wearing transparent bags. Donata notices that most of the women possessing these incredible bags do not know what to include in their bags. Donata believes that a modern, transparent bag should compliment one’s fashion sense, and not giving contrasting looks. Also, Donata believes that one should capitalize on how they put items in the transparent bags — for easy access and safety of the items.
Donata is also keen on other fashion trends, especially — the accessories. She refers to herself as first a consumer and then as an expert. As a consumer, Donata loves bold pieces, and she is not afraid to try out some items. However, every item in her wardrobe must blend in the current fashion taste. As an expert, however, Donata believes that the key to better fashion is — personalization. The Vogue fashion director believes the personalization of fashion is more vital than the price tag. She is however not against expensive brands. Donata golden rule is to incorporate a fashion item — to already existing trend — without losing its beauty.
Donata Meirelles is synonymous with consistency in the fashion world. Although she is in charge of fashion directing, she believes that her voice as a professional should be clear and indisputable. Her advice to upcoming creatives is to find an authentic voice in a sea of fashion trends. The process, according to Donata Meirelles, requires fashion director who is willing to spend time in studying trends. In her role as a fashion director, she confesses that she spends more time than the average consumer does in analyzing trends and fashion items. \