José AuriemoNeto, the Man Behind the ParqueCidadeJardim.

The JHSF Participações is a Brazilian real estate and development company that invests in acquisition and development of properties in shopping malls, real estate development, gastronomy, luxury hotels and office parks. It was founded by two brothers as a construction company. Initially formulated as JHSF, the construction company split two ways when the two brothers disagreed between accelerating and decelerating. The owner and founder of JHSF, FábioAuriemo, wanted to develop JHS into a development company but his brother and partner, Jose Roberto, would not have it. They split JHS into JHSF and JHSJ, coincidentally adding the first initials of their first names at the end of JHS.

JHSF grew into a big and prosperous business entity and consolidated a wealth of properties in different cities and delivering exemplary services to all its clients. The company, rumored to be a luxury property specialized entity, has equities in various posh properties and continues to invest heavily in luxury and high-end market properties not to assert a social status but because the market is enticingly lucrative. The high-end real estate market had been lacking enough supply of property before JHSF moved in to capitalize on the market gap. The fruits reaped were worth the while as the upper part of the Brazilian social pyramid is characterized by rampant consumerism.

However, in contrast to the notion that JHSF only serves the upper part of the Brazilian social pyramid, the real estate giant owns the Shopping Metrô Santa Cruz among other commercial blocks and office parks that serve the commercial class. The Shopping Metrô Santa Cruz alone allows over 75,000 people who gain access to when they pass by it daily and visit the numerous thrift shops within it.

The ParqueCidadeJardim

The ParqueCidadeJardim is the most profitable investment that JHSF has ever made. There could have been many reasons why the founder, owner and Chief Executive of JHSF, FábioAuriemo, could have bequeathed his son the presidency of the company but the ParqueCidadeJardim certainly made him do it without any doubts. José AuriemoNeto was the man who identified the 80,000 square meters of parking lots near the Marginal Pinheiros and saw the potential that space had. Convinced it would make an ideal location for the construction of a luxury complex, he managed to persuade an adamantly skeptical FábioAuriemo into taking a chance with the location and learn more about JHSF.

The 80,000 square meters that no one had ever evaluated for worth is currently the home to ParqueCidadeJardim. The complex, just on the edge of Marginal Pinheiros, is the biggest luxury complex in all of Brazil. It features;

  • A shopping mall with 180 stores,
  • Nine residential towers,
  • Four offices,
  • A building complex which will house luxury apartments and a luxury hotel of the Fasano brand.

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