The July 28, 2019 issue of Chronicle Week, a business, science, technology, and health news magazine, featured an article delineating ways in which IP Geolocation could help private businesses, “5 Effective Ways LocationSmart Helps Your Business Through IP Geolocation.”
As clear from the title, the article highlighted the company LocationSmart, a Carlsbad, California company, which provides location APIs to businesses. The LocationSmart service menu is grounded in and operates a secure, cloud-based and privacy-protected platform.
LocationSmart works with major communication companies in the U.S. and Canada, including examples from stalwarts like AT&T to more recent companies such as Verizon and Sprint.
Through LocationSmart services, businesses may access location data for mobile devices and other connected devices on Tier 1 and Tier 2 networks in the US and Canada. LocationSmart provides this info in near-real-time.
The Chronicle Week article identified 5 ways LocationSmart can help enterprises with IP Geolocation. I touch on each of these briefly, below:
- Compliance with Legal Regulations
With respect to the legal requirements of commerce in certain industries, (gaming and gambling are excellent examples), legal parameters vary state-by-state, and an IP location identifier service can expedite a business exchange by legally greenlighting it to proceed: Minus such a legal qualification, a business could end up facing heavy financial or legal penalty.
Customers often benefit as well: The participant in the online game awaiting status validation by way of geographic appropriateness to the said game often need not provide official identification of him or herself, as location alone does this for the gamer passively.
- Safeguard Against Online Fraud
Online fraud is often made possible via a process of a service or site which has been provided identification which is inauthentic or false. Fraud in this category entails everything from multiple acceptances of sales offers meant for individuals on a one-time basis to online larceny committed via identity theft.
IP Geolocation comes as a service with both “built-in” and auxiliary features that can do much to prevent such fraud. IP Geolocation can first recognize as unusual “red flag” factors indicating possible fraud, then provide complete identity verification options to the consumer through steps indicated to take to do so. Read more: LocationSmart | Wikipedia and LocationSmart | Capterra
- Geospecific Advertising
Knowing by whom, when, and where your applications are being used, you have real advantage tailoring advertising for most effectiveness. IP Geolocation provides this possibility. Broad-based marketing conducted form such a strategy can yield the potentially highest positive response ratio.
- Network and Site Security
Utilizing IP Geolocation identification internally, your business can determine which of any and all connected devices are participating via authenticated or validated connections, and which are suspect. Suspect instances can be dealt with accordingly.
- Proprietary Concerns
A process of IP Geolocaion will enable your business to determine the time and location of your online digital content’s being accessed.
Again, the option of authenticating valid versus invalid accessing is yours via IP Geolocation. In the instances of invalid accessing, you can take quick action and decrease negative impact.
Learn more about LocationSmart: