Jojo Hedaya is a young entrepreneur who was brought up in New York but studied in Israel. Jojo Hedaya decided to come up with a service by the name Unroll.me together with his friend, Josh. Jojo used to communicate with his friend through emails but with time he realized that his friend was not replying to his messages. He therefore discovered that Josh never used to reply to his emails because he actually never saw them. The reason for not seeing the emails was because Josh used to receive very many emails in his inbox and most of them were of no importance to him. The junk emails prevented Josh from reading JoJo’s emails. Due to this issue Jojo realized that it was important to come up with a service that would sort out this particular problem.
Unroll .me is an email management service that allows one to have separate folders for both wanted and unwanted email messages and subscriptions. Upon registering with Unroll.me, the service scans through thousands of messages and sets aside the all subscriptions in a separate folder known as a Rollup. The user is allowed to access the folder containing their various subscriptions. This service provides the user with a rollup on a daily basis at their own preferred time of the day. Two years after its founding, Unroll.me has gained about a million followers.
There are a lot of good life values that can be learnt from Jojo Hedaya and especially by the young people. To start with, one should not be afraid of implementing an idea. Despite the many setbacks, Hedaya did not retard from developing his business idea in to reality. Another important value is to simplify things. The very first version of Unroll.me did not give positive results but Jojo and Josh kept pushing on. Investing in people is also a very good value. Jojo Hedaya noted a problem through his friend and decided to utilize that opportunity to come up with a very successful business. Other values include valuing skills over education and not getting complacent.