Unroll.me is a platform that has been offering services such as email management. To provide such services, the unroll me platform would access the user’s email inbox and then carry out data mining. The content gained through the data mining process would then be used to increase competitive intelligence. The users would gain through failing to see ad pop-ups from companies such as Uber. Unfortunately, after the GDRP laws kicked in, unroll me is no longer offering its services in Europe. The GDRP laws are a new form of data protection enforcement. These laws will be effective as from May.
The Unroll.me website published some content that entailed notifying their users about the regional service shutdown. The company notified its users that they could not comply with the GDRP laws, which is why the people in the EU region could no longer access their services. Before the GDRP laws kick in, the unroll me platform will have deleted all the user accounts that are owned by people residing in the EU region.
According to unroll me, their services are more suited to users in the U.S. Additionally, unroll.me was not designed to comply with the GDRP laws. The company has gone a step further to apologize to their clients in the EU region. Slice Technologies is the company that owns the unroll.me platform. It has been alleged that Slice Technologies has been using personal information from their users to come up with market research products that are aimed at understanding consumer trends. People are critiquing the unroll.me platform for not being transparent with their users since they are supposedly selling personal bits of information to other entities.